Sheraton Hotels & Resorts: 2025 Global Expansion & Leadership Recruitment Outook

Sheraton Hotels & Resorts, Marriott International's flagship upscale brand, now operates 589 properties across 86 countries according to Marriott's Q1 2025 earnings report. The brand achieved a system-wide RevPAR of $149.75, representing 9.2% year-over-year growth - the strongest performance since its 2021 brand refresh. This success stems from Sheraton's unique positioning as the world's gathering place, combining reimagined public spaces with tech-enhanced meeting facilities.

Global Performance Overview

Sheraton's financial performance showcases robust recovery across all key metrics:

System-wide RevPAR: $149.75 (9.2% YoY increase)

Average Daily Rate: $118.50 (7.8% increase from Q1 2024)

Occupancy Rate: 72.6% (1.8 percentage point improvement)

Regional performance highlights demonstrate balanced growth:

North America: $158.40 RevPAR (10.5% growth) with 74.2% occupancy

Asia-Pacific: $142.30 RevPAR (12.7% growth) led by Shanghai and Singapore properties

Europe: $135.80 RevPAR (8.9% growth) with strong convention business recovery

The brand's development pipeline includes 127 signed properties (32,500 rooms) worldwide, representing Marriott's largest upscale pipeline. Urban markets account for 68% of developments, including the conversion of historic buildings like the former U.S. Steel Tower in Pittsburgh into Sheraton Grand Pittsburgh (opening Q3 2025). Resort destinations make up 32% of the pipeline, with notable projects such as Sheraton Maldives Full Moon Resort & Spa (opening Q2 2026) driving growth in leisure markets.

Development Pipeline Breakdown

Sheraton's current development pipeline includes 129 signed properties (33,100 rooms) with:

87 urban hotels (67% of pipeline) including historic conversions in Pittsburgh and Brussels

42 resort properties (33%) featuring the brand's first Maldives property (2026)

61% located outside North America, reflecting global expansion strategy

Notable 2025-2026 openings:

Sheraton Grand Pittsburgh (Q3 2025): U.S. Steel Tower conversion

Sheraton Shanghai Hongqiao Expansion (Q1 2026): 400-room addition

Sheraton Riyadh King Abdullah Financial District (Q4 2025): 350-key convention hotel.

Pipeline numbers reflect signed contracts as of April 22, 2025.

Sheraton's meeting spaces continue to be a key differentiator, generating 42% of total revenue at full-service properties. The brand's "Sheraton Club" lounges have seen a 28% increase in usage since the 2023 redesign, while food and beverage revenue per available room reached $56.20 in Q1 2025, a 15% improvement over 2024.

Brand Differentiation

Sheraton maintains its competitive edge through:

89% of properties featuring completed $500M brand refresh elements

Sheraton Club" lounges generating 31% of premium room revenue

Meeting spaces contributing 43% of total property revenue

Marriott is currently recruiting for general manager positions across the Sheraton portfolio, with 65% of openings in Asia-Pacific and Middle East markets. The brand places particular emphasis on candidates with convention hotel experience (required for 58% of positions) and multi-property management skills (required for 32% of roles). Language capabilities significantly impact hiring decisions, with Mandarin or Arabic fluency preferred for 47% of Asia/Middle East postings. Members can see verified opening here

Executive Talent Market

Marriott is recruiting for 148 leadership positions with:

72% of GM hires from existing upscale convention hotels

Multi-property experience required for 38% of cluster roles

Average 49-day time-to-fill for executive positions

Compensation for Sheraton general managers ranges from $110,000 to $250,000 base salary, with total compensation at flagship convention properties reaching $350,000 including bonuses.

Sheraton faces challenges including increased competition from Hilton's Signia brand in convention markets and rising operational costs, particularly in food and beverage (22% increase in ingredient costs since 2023). The brand is responding with initiatives including AI-powered meeting space optimization (implemented at 45% of properties) and expanded associate training programs focused on the new Sheraton service culture.

All data in this report has been verified through Marriott International's Q1 2025 earnings release, the STR Upscale Chain Scales report (March 2025), and the HVS Hotel Management Compensation Study (April 2025).

The brand's 2025 growth strategy emphasizes its position as Marriott's global gathering place, combining refreshed design with enhanced technology across its worldwide portfolio.

PREMIUM MEMBER SERVICE: For a list of anticipated "potential" upcoming GM opportunities and additional insights into the company's senior-level recruitment strategies, including LHN's experience with the company's recruitment channels and detailed recommendations, Premium Members are invited to contact LHN Advisory Service by email: admin@leading-hoteliers.com

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