Mandarin Oriental Unveils its Refined Visual Identity, Honouring its Dual Asian Roots While Embracing the Future
- EDITOR
- Apr 10
- 2 min read
Mandarin Oriental Hotel Group today reveals a refined visual identity - an evolution that reflects its heritage of exceptional hospitality while embracing the future. This refreshed identity – marked by a modernised fan logo , simplified wordmark and bespoke typography accompanied by an enriched colour palette – elevates the guest experience while preserving the brand’s iconic status.
Alex Schellenberger, Senior Vice President, Brand, Mandarin Oriental:
"Luxury is so much more than just aesthetics – it is about emotion, storytelling and the seamless integration of heritage with innovation. Our refined visual identity is a natural evolution that aligns with our guest’s expectations: personalised, distinctive and deeply rooted in cultural authenticity. This is just the beginning of an exciting new chapter for Mandarin Oriental."... Read the whole article here (paying members only) / Become member here
The Team
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