Handwritten Collection Bolsters Its European Presence With Exciting New Hotel Launches Throughout 2025
- EDITOR
- Mar 29
- 4 min read
Jean-Yves Minet, Global Brand President of Midscale & Economy at Accor said:
“Handwritten Collection is rewriting the hospitality landscape, bringing together characterful hotels that blend individuality, warmth, and a personal touch from dedicated hosts. Each property within our globally growing collection reflects the local culture and the unique personality of its host, offering guests an experience that is both stylish and intimate. As we expand further across Europe with these remarkable new additions, we continue to celebrate authentic connections and one-of-a-kind stays, ensuring that no two addresses are the same. The strong interest from our development partners underscores the appeal of curated, independent hotels, and we are excited to welcome more guests into the world of Handwritten Collection.”
LONDON, March 26, 2025 - Handwritten Collection, an anthology of carefully curated hotels launched in 2023, proudly announces the continued expansion of its collection across Europe that will see the opening of more than 10 new hotels in the region over the coming months.
Delivering an authentic, intimate, and stylish hospitality experience for guests, Handwritten Collection hotels embody the essence of stylish and inviting homes, reflecting the unique character of its hosts. With over 20 hotels already open in sought-after destinations around the world, such as Paris, Krakow, San Francisco, Sydney, Singapore and more, the new additions in Europe are part of the brand’s ambitious growth trajectory.
The brand, part of Accor’s global network, is seeing increased interest from hotel owners and developers, leading to extensive expansion across Europe. Handwritten Collection will soon debut in Greece, Switzerland, Albania and Hungary. It will also welcome four new hotels in the Netherlands in key destinations like Amsterdam, Rotterdam and Maastricht, and continue to expand its footprint in Accor’s home market of France, with new openings in Corsica, Brittany and the Basque Country.
Philippe Bijaoui, Chief Development Officer, Europe & North Africa at Accor, said: “Handwritten Collection has generated strong interest amongst our development partners and has gained traction in global markets quite quickly; these openings are a testament to the appeal of authentic hotels curated with passion. Collection brands not only create value for a hotel, but they also have a huge amount of appeal to owners because they are flexible, and respectful of each hotel’s unique identity. As the growth of the Handwritten Collection portfolio accelerates, it is poised to become a leader within its category.”
Some of the new additions in Europe include:
Rocca a Mare Heraklion – Handwritten Collection (Greece) – This unique hotel and first Handwritten hotel in Greece, will be located on the beautiful island of Crete. It will offer breathtaking panoramic sea views from every area, ensuring that whether guests are in their rooms, dining, or lounging by the pool, stunning vistas enhance their experience at every turn. The 36-room hotel will combine sleek, high-tech design with modern luxury, featuring smart spaces that blend contemporary aesthetics with advanced technology. The wellness area will serve as a peaceful sanctuary, offering a full-service spa and a fully equipped fitness centre to promote relaxation and well-being. It is slated to open in spring.
Hotel Lycium Debrecen – Handwritten Collection (Hungary) – Located in Debrecen, the second largest city in Hungary, the property will offer 92 modern rooms and four apartments, alongside a restaurant and bar. The hotel will be part of a development that also includes Kölcsey Centre, the largest and most modern conference centre in Eastern Hungary, and the Museum of Modern Art (MODEM). The hotel will welcome its first guests this summer.
Hotel Meierhof Davos – Handwritten Collection (Switzerland) – Opening later this year, the hotel will mark the brand’s debut in Switzerland. Dating back to 1890 when Davos established itself as a spa and leisure destination, this hotel and listed building has been modernised several times, with another soft renovation scheduled for the near future, but always with an emphasis on preserving its authentic Grisons character. The hotel will be located within walking distance of the Parsennbahn cable cars and will feature 37 rooms and a modern wellness area. Of note, the property houses "Restaurant Jarno", the oldest restaurant in Davos.
Hotel Giacomo Morra Alba – Handwritten Collection (Italy) – Opening this spring, following a complete renovation, the latest Italian property in the Handwritten Collection portfolio pays tribute to the celebrated entrepreneur and restaurateur whose name it bears. The 92-room hotel, including four suites, will blend contemporary comfort with local heritage. Guests will be able to unwind in the Green House lounge, savour a curated selection of wines at the bar, or relax in the hotel’s charming courtyard. The property also will also feature three modular meeting rooms and a fitness centre.
Grand Canal Boutique Hotel Amsterdam – Handwritten Collection (The Netherlands) – This 25-room hotel will offer stylish stays in the heart of Amsterdam with its enviable canal-side location acting as the perfect hub to explore the city in all its beauty. Opening this summer, it will mark the second Handwritten Collection property in the Netherlands, following the opening of Hotel Ter Zand – Handwritten Collection last year.
Hotel Kasano Calvi – Handwritten Collection (France) – Ideally located overlooking the sea and the Calvi citadel in Corsica, this 39-room hotel will feature its host’s passion for modern art, with several rooms featuring unique pieces. For those looking to relax, the spa facilities tick all the boxes. The hotel will welcome its first guests in April.
Hôtel de l’Abbaye du Tronchet – Handwritten Collection (France) – As the name suggests, this newly-opened historic property was once an abbey and is located between Rennes and St Malo. With beautiful spa and wellness facilities, alongside MICE spaces, the star of the show is the hotel’s restaurant whose signature dish is a modern and take on a “galette saucisse” (sausage crepe), a traditional street-food dish from Britanny.
The upcoming lineup of new properties all reflect Handwritten Collection’s commitment to unique and characterful hospitality experiences. Handwritten Collection hotels participate in ALL, Accor’s lifestyle loyalty programme and booking platform that provides access to a wide variety of rewards, services and experiences.
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