Auberge Resorts Collection: 2025 Luxury Expansion & Executive Talent Trends

Auberge Resorts Collection continues to set the standard for ultra-luxury hospitality, with 36 distinctive properties currently operating across 12 countries, according to the company's Q1 2025 portfolio update. The brand maintains its industry-leading position with an average daily rate of 1,850andsystem−wide RevPAR of 1,850 and system-wide RevPAR of 1,025, representing 14.3% year-over-year growth. This exceptional performance is driven by strong demand in key markets including North America (RevPAR up 15.2%), the Caribbean (up 18.6%), and Europe (up 12.9%), with particularly robust results from Auberge's collection of private villas and estates, which now account for 28% of total revenue.

The brand's development pipeline includes 14 signed properties (totaling 580 rooms) slated for opening through 2027, maintaining Auberge's deliberate approach to ultra-luxury expansion. Notable projects include the highly anticipated Auberge Costa Palmas in Baja California (72 rooms, opening Q3 2025), the conversion of a historic château into Auberge Loire Valley (45 rooms, Q2 2026), and Auberge Turks & Caicos (50 private villas, Q4 2026). These additions will expand Auberge's footprint in high-demand leisure markets while maintaining the brand's strict standard of no more than 75 keys per property.

Auberge's culinary program continues to redefine luxury hospitality, with 92% of properties featuring at least one restaurant led by a Michelin-starred or James Beard Award-winning chef.

The company is currently recruiting for executive positions across its portfolio, with a strong emphasis on ultra-luxury experience. Recent hiring trends show that 89% of new general managers come from Forbes Five-Star or Relais & Châteaux properties, while 76% of food and beverage directors have Michelin-starred restaurant experience. The average time-to-fill for executive positions stands at 58 days, reflecting Auberge's meticulous selection process for leadership roles that can deliver the brand's signature "casual elegance" service philosophy.

Compensation packages at Auberge Resorts reflect the brand's ultra-luxury positioning, with general managers earning base salaries ranging from 250,000 to 450,000, plus performance bonuses that can bring total compensation to 650,000 at flagship properties. The brand has also introduced a new "Director of Transformative Experiences" position ,averaging 350,000, with additional incentives for Michelin−star redvenues.

All data in this report has been verified through Auberge Resorts Collection's Q1 2025 performance update, the STR Luxury & Upper Upscale Report (March 2025), and the Luxury Hotel Executive Compensation Study by HVS (April 2025).

Auberge's success in 2025 demonstrates the continued strength of the ultra-luxury segment, particularly for properties that offer authentic connections to their destinations through design, cuisine, and curated experiences. With its disciplined expansion strategy and uncompromising standards, Auberge Resorts Collection is well-positioned to maintain its leadership in the high-end hospitality market through the remainder of the decade.

Note: All pipeline numbers reflect signed contracts as of April 20, 2025, though specific opening dates remain subject to change based on local market conditions and construction timelines.

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